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How to leverage Google Analytics 4 and Google Ads for better audience targeting
Audiences and targeting are the foundation of a successful PPC campaign, and Google …
4 tips for better PPC client meetings
Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I di…
Google Business Profile’s AI-transcribed menu upload just got better
Managing a restaurant’s Google Business Profile (GBP) often involves several steps to…
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
Many companies divide marketing responsibilities across multiple specialists: grap…
SEO for page titles and meta descriptions: How to win more clicks
Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on…
Topic clusters and SEO: Everything you need to know in 2025
Ranking well on Google isn’t just about targeting keywords. It’s about building topi…
Perplexity launches AI-powered Shopping Search
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. p…
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