Becoming a world-class PPC ad buyer: 8 key lessons
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign su…
How to reach new audiences with multi-platform search advertising
For years, Google and Bing have dominated paid search. Brands have focused most of the…
This day in search marketing history: February 29
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “sa…
YouTube expands free editing app to 13 new markets
YouTube Create, a mobile app designed to make editing videos easier, is expanding to 1…
Google Analytics 4 launches default Google Ads report
Google Analytics 4 introduced a default Google Ads report, now available within your a…
4 SEO tips to elevate the user experience
Brands and businesses must balance optimizing their online presence through SEO with …
WalkerOS: A data collection alternative to gtag.js
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Goo…
Google unveils major Search Partner Network update as it removes opt-out option
Google is giving advertisers more control over ad placement within the Search Partner …
3 reasons not to block GPTBot from crawling your site
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot . This new iterati…
7 reasons why your AI content sucks (and how to fix it)
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They dr…
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