Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin published some great new research on how people use Google today. You c…
Surprising data: 15% of Google searches are driven by only 148 terms
A mere 148 keywords account for 15% of all Google searches. That’s just one of many …
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Understanding the interaction between Performance Max (PMax) and Search campaigns ca…
PPC experimentation vs. PPC testing: A practical breakdown
PPC experts love to talk about testing and experimentation, and for good reason: the…
Google Chrome site engagement service metrics
Google’s browser, Chrome, has a method to check to see how engaged you are with the w…
How to cultivate SEO growth through continuous improvement
Clients often misunderstood SEO as a one-time task rather than an ongoing strategy. …
8 tips to craft clear and impactful client communication
In agency life or consulting, writing is more than just words on a page. It’s about t…
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