Google Marketing Live set for May 21

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT.

What’s new:

• Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged advertisers to register for the event
• Vidhya Srinivasan, Google’s VP of Ads, shared a letter previewing the company’s focus on reimagining ads across platforms like Search and YouTube.
• AI advancements will play a major role in helping advertisers create tailored experiences and improve business outcomes.
• You can register here.

Why we care. Google Marketing Live is a key event for advertisers, offering insights into the company’s latest ad innovations and AI-driven strategies. As a reminder, here’s everything that was announced at Google Marketing Live 2024.

What to watch. Expect updates on AI-powered ad solutions, measurement tools, and cross-platform marketing strategies as Google continues to evolve its ad ecosystem.

source https://searchengineland.com/google-marketing-live-set-for-may-21-453119