Google shakes up leadership, Raghavan becomes Chief Technologist
Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thu…
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Microsoft announced a number of new features for Bing Webmaster Tools including a new…
Google Ads API v18 launches with new features for developers
Google announced the release of version 18 of its Google Ads API, introducing several…
Google simplifies Video ad testing with new experiment tool
Google is rolling out streamlined Video experiments for advertisers to easily test cr…
The ultimate consent strategy for maximizing customer opt-ins by Edna Chavira
Gaining control over user consent is no longer just about compliance—it’s about buil…
YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads
Want to know what top brands are doing to succeed in YouTube advertising ? They’re …
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The Digital Markets Act (DMA) was created to change the digital landscape in Europe. …
Semrush acquires Search Engine Land
Semrush, a leading online visibility management and content marketing SaaS platform, …
What is edge SEO?
In traditional SEO practices, changes like meta tag updates, redirects or content ad…
Google unveils AI-powered Google Shopping overhaul
Google is launching a revamped version of Google Shopping, powered by AI and designed…
Should your early-stage start-up invest in SEO? 4 questions to address
Over the years, I’ve helped many early-stage startups gain traction through SEO camp…
Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame
The following checklist distills actionable strategies for digital marketers from …
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