Google Analytics 4 introduces benchmarking data
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users t…
Google Search now supports AVIF file formats
Google Search finally supports the AVIF file format in Google Search, Google Images a…
Peak PPC season is coming: 5 tests to run now
We all love to take a little time away from the grind during the slow season (which f…
Mastering AI and marketing: A beginner’s guide
Welcome to the first installment of our article series on artificial intelligence (AI…
Yelp sues Google, alleging illegal dominance of local search
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a laws…
What 54 Google Ads experiments taught me about lead gen
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce)…
6 steps to AI-driven budgeting and forecasting for digital marketing
AI is transforming how businesses approach their digital marketing budgeting and for…
New Google tools to boost first-party data strategies
Google is rolling out two new features to help you navigate the evolving digital priv…
Adtech antitrust trial judge blasts Google’s business practices
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antit…
Seasonal PPC: Your guide to boosting holiday ad performance
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; the…
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