How to make the most of GA4 for SEO
Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, o…
Google updates deepfakes search algorithms and controls and expands About this image
Google announced a number of image-related Search features today, including updates t…
8 free tools for PPC reporting
Reporting is a crucial part of paid media management for communicating results to sta…
Data: How often Google mixes ads into organic results
Google is experimenting with new ad placements in search results, but the frequency r…
Better RSA creation and optimization in 3 steps
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing…
The quickstart guide to marketing automation by Edna Chavira
Is your marketing team overwhelmed and underperforming? It’s time to harness the pow…
Google Discover promoting AI Overviews for Olympic Games in Paris
Google is now promoting its AI Overviews directly in Google Discover. As users scrol…
Teams that train together, win together. Send your team to SMX!
Successful search marketing requires thoughtful coordination between diverse teams r…
What is generative engine optimization (GEO)?
Change is the only constant in today’s rapidly evolving digital marketing landscape.…
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