Google expands Product Studio to new markets, adds features

Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation.

Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.

The big picture: Product Studio, part of Google’s Merchant Center Next, now serves merchants in six countries: the US, UK, Canada, Australia, India, and Japan.

Why we care. Advertisers should care about this update as it allows for adding their own assets to the Product Studio giving a higher likelihood for creating not just high quality product images but also having a higher relevancy to their brand.

What’s new.

  1. File upload: Merchants can now directly upload new product images to Product Studio.
  2. Seasonal themes: New templates for wedding and vacation scenes have been added.
  3. Geographic expansion: The tool is now available in three new countries.

What’s next. Google has teased upcoming features, including:

  • Conversion of static images to videos
  • AI-generated visuals matching a brand’s style from a single reference image

How to access. Merchants can use Product Studio through Merchant Center Next or the Google & YouTube app on Shopify.



source https://searchengineland.com/google-product-studio-expands-markets-features-443753

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