Showing posts from April, 2024Show all
How to transform your Google Ads headlines with anti-audiences
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, …
The future of SEO in an AI-powered world
The Google interface we know today will be gone in less than three years. As ridicul…
Optimizing for INP, the new Core Web Vitals metric
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric calle…
Google adds 6 new AI features for Performance Max
Google Ads today introduced six new AI features for Performance Max campaigns. Why w…
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over …
Microsoft makes Copilot available to all advertisers
Microsoft’s AI assistant Copilot is now available for all advertisers across the Micr…
Top 5 paid search B2B lead gen strategies for 2024
B2B lead generation through paid search is constantly evolving. Today’s effective PPC…
Study: 56% of Google’s top three positions are held by ccTLDs
Getting international SEO right is hugely important for global brands. And one of th…
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