In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights.
Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust.
Click here to view more Search Engine Land webinars.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on Search Engine Land.
source https://searchengineland.com/discover-the-benefits-of-consent-based-marketing-privacy-and-personalization-431501
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