Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech …
Reddit is removing the ability to opt-out of ad personalization
Reddit is getting rid of the ability to opt-out of ad personlization based on users’ a…
TikTok launches AI-powered creative assistant to streamline ad creation process
TikTok has launched a new AI-powered tool to help advertisers create more effective ca…
YouTube rolls out video view campaigns globally
YouTube has confirmed the global launch of video view campaigns (VVC). This new campa…
5 useful GA4 dashboards for local SEO
The key to local SEO data is in its name – it’s local. Without it, a campaign may not…
3 tips for boosting sales with paid search promos and discounts
Fall is here, and that means holiday sales are right around the corner. Black Friday …
Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
Google today announced a new “standalone product token,” Google-Extended, that lets yo…
Google Search Generative Experience adds About this result feature
Google today is adding its About this result feature to the AI-generated answers in t…
$84 billion of ad spend lost due to ad fraud in 2023
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This…
Why it’s time to reevaluate your match type and bidding strategy
Advertisers have been encouraged to reevaluate their match type and bidding strategies…
Understanding explicit vs. implicit searches: The key to dominating local SEO
Most SEOs know the difference between short-tail and long-tail searches. In local SEO …
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