Reminder – Google’s similar audiences are being removed
This is a gentle reminder that on August 1, Google will remove similar audiences (or s…
Universal Analytics still processing data one month after ‘sunset’
Universal Analytics is still processing data one month after Google advised it would s…
How to create local content that builds trust and drives sales
While content is a foundational aspect of any SEO plan, it can be overwhelming for a …
5 tips for a successful programmatic ad campaign
Programmatic advertising enables digital marketers to buy advertising space through au…
B2B keyword research: A comprehensive guide
B2B companies struggle with keyword research for various reasons: A lack of signific…
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarte…
Google’s attribution model shake-up: 3 solutions for advertisers
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely reti…
Google Merchant Center introduces customer support feature
Google has launched a new customer support feature on Merchant Center. The new tool e…
How to audit your YouTube channel for brand success
Despite what some business leaders still (shockingly) think, YouTube isn’t just cat v…
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