Google modifies shopping ads policies to enhance transparency
Google has updated its Shopping ads Policy Center and free listings Policy Center to i…
How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week n…
Diversifying your B2B paid media portfolio: When does it make sense?
Today’s economic headwinds make it more tempting to test new ad platforms, explore “s…
Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran
Building consumer trust is crucial for marketers. But how is that trust built in a fu…
Google Search Console shows the wrong mobile indexing status for some sites
About a week ago, Google did its last batch of moving sites to mobile-first indexing …
How to use GA4 to optimize your digital marketing strategy
Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to opti…
Is your YouTube Channel a brand video graveyard? How to revive it
For as long as I’ve worked in SEO , I have been asked the same question by brands and …
Microsoft Ads to launch UET Insights dashboard with new traffic data
Microsoft Ads will start collecting more website data through its Universal Event Trac…
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Google will look much different in 2033 – where conversation is the interface rather t…
How to do B2B content marketing the right way (with 5 examples)
Here we are over two decades into the 2000s, but bad B2B content marketing still exist…
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