How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?
If you’re a PPC advertiser, chances are you are throwing money away on brand terms.
“Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other
competitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year.
Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers.
Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.
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source https://searchengineland.com/stop-wasting-your-search-budget-395746
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