How video SEO can boost your overall digital marketing strategy
When we talk about creating a video strategy, people usually see it as getting found …
A PPC guide to privacy-focused audience targeting
PPC campaign managers have had tight control over their account management, data insig…
Webinar: Harness first-party data for conversion
In order to retain and grow existing customer relationships, leading organizations ar…
Google Business Profile guidelines updated to include products
Retail businesses can now add in-store products to their Google Business Profile listi…
10 SEO experts share their favorite interview questions
Hiring is one of the hardest jobs you have as a manager, team builder and even coworke…
Register now for Zeta Live 2022
Zeta Live is back on Thursday, September 29th, live streamed globally. Following a …
How to optimize PPC reporting for ad creatives
Automation has stepped in to take over many of the levers we’ve had in digital adverti…
YouTube is testing a new “Promotions” Tab
YouTube has added a Promotions Tab to let creators promote their channels and videos w…
Google tests Quick Read, 5 Min. Read labels in search results
Google is testing two new labels in search results: Quick Read 5 Min. Read. What …
Microsoft Ads (again) extends RSA migration to Feb. 2023
Advertisers now have five additional months to migrate their expanded text ads to RSAs…
T-minus 2 weeks to submit your Search Engine Land Award entry!
Winning an industry award is a rewarding, cost-effective way to generate publicity,…
Data-driven attribution: How to think about Google’s default attribution model
Attribution has been the holy grail for advertisers since the beginning of time, espec…
Keyword rank tracking software – 6 tools compared
Reliable rank tracker software is crucial to developing a successful SEO strategy. …
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