Google is becoming a black box, shifting its PPC tools to smart bids, smart creatives and smart campaigns. The result is that more and more advertisers are in the dark about bid efficiency, keywords and what competitors are doing.
To gain the upper hand in today’s PPC market, you need to look beyond Google’s product suite.
Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation to provide the visibility you need to optimize your paid search campaigns and improve results.
Register today for “How to Look Beyond Google for the Search Intelligence You Need,” presented by Adthena.
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source https://searchengineland.com/look-beyond-google-for-the-search-intelligence-you-need-329461
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